5. Information we may collect from you
In relation to your use of our Services, we gather information either directly from you (when you provide information to us) or indirectly (e.g. through our Site's, Games or technology). 5.1. INFORMATION WE COLLECT DIRECTLY
We collect Personal Data and other information that you voluntarily provide. It is entirely your decision to provide the requested information. However, your use of certain Services is possible only if you provide required information, e.g. while creating an Account. a. Account Data
When setting up an Account, you may be asked to provide Personal Data, including but not limited to your name, your social network or gaming services ID, user name, your user account password and account profile picture, email address and date of birth. You may also choose to provide some other optional information about you. b. Content Data
We may obtain your Personal Data when you register for and use our other Services, e.g. game forums, chats, or when you provide feedback about our Services. This data includes:
– Information that you post, comment or like in any of the Games forums and Sites.
– Information sent through the "game-chat" functionality in the Games.
– Information you provide when you request information or support from us or purchase a product or service from us, including information necessary to process your orders with the relevant payment merchant which may include the amount of any transaction, but will not include your financial information which will only be submitted directly to the payment merchant under secure protocols.
– Information other than the Account Data you provide to us when participating in competitions, sweepstakes, contests, tournaments and other promotions and responding to surveys.
– Information relating to your profiles on social networking sites in order to allow integration with such social networking sites.
When you communicate while using the Services or within any other Melesta product or service (e.g. live chat, instant message services and the like), even "privately" to another person, you do so with the understanding that those communications go through our servers, can be monitored by us, you have no expectation of privacy in any of those communications and, accordingly, you expressly consent to monitoring of communications that you send and receive. Please note that any information that you post to a public discussion group, such as a user forum, is available to all persons accessing that location. In addition, you should be aware that some discussion groups offer a service in which subscribers are emailed a copy of all messages posted to the group on a particular topic. Consequently, if you post a message to the group, your email address may be sent to those subscribers that have indicated an interest in the topic of your message. c. Social Networks Data.
When you create an account for your use of the Services through one of your third party social networking accounts ("SNS Accounts
") or through other integrated services provided by the third party ("TPIS
We indirectly collect a variety of information through your interaction with and use of our Services. This information may include, but is not limited to, browser and device information, data collected through automated electronic interactions, application usage data, demographic information, geographic, geo-location information, statistical and aggregated information ("Other Information
"). Statistical or aggregated information does not directly identify a specific person, but it may be derived from Personal Data. For example, we may aggregate Personal Data to calculate the percentage of users in a particular country. If we combine Other Information with Personal Data, we will treat the combined information as Personal Data. 5.2.1. Tracking Data
Website traffic volume and patterns, such as the number of visitors to a given website or page on a daily basis is typically referred to as "Tracking Data". This type of indirectly collected information is gathered through various means, such as an IP address, which is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, the computers that "serve up" web pages, automatically identify your computer by its IP address. When you visit any of our Sites, our servers log your computer's IP address. We collect and possess the following Tracking Data
– Information relating to your use of our Services including, but not limited to, information about when and how you use the Services and data traffic and recordings of the parts of the screen you click on while using our Services (so called "clickstreams").- Log files and statistics in relation to actions taken on our Sites and in the Games.
– Technical information about any device and operational system that you use when you visit the Sites or use a Games, including your Media Access Control (MAC), Unique Device Identifier (UDID) or equivalent device identifier, your IP address and the browser you are using.
We and our partners, such as marketing partners and analytics providers, use "Cookies
The cookies that are used on our Sites fall into the categories described below. These descriptions can help you determine if and how you would like to interact with our Sites and other online services. a. Strictly necessary cookies
These cookies are essential in order to enable you to navigate the Sites and use certain features. Without these strictly necessary cookies, the online services provided by the Sites cannot be provided. It is therefore not possible for you to opt out of use of these cookies.
In addition, the coding language the Sites are written in uses session cookies. These are deleted each time you close your browser. These cookies do not store any information about the visitor once the browser is closed. b. Performance cookies
Our performance cookies collect anonymous information about how you use the Sites and their features. For instance, our performance cookies collect information about which pages on the Sites are visited most often, which advertisements you view or interact with on the Sites or other websites on which our advertisements appear and if you receive any error messages. c. Analytics cookies
We use third-party analytics providers, including, but not limited to, Google Analytics (collectively "Third Party Analytics Providers
We use the following Google Analytics cookies, to help us analyse how users use the Sites: _ga (also known as _rollupGa).
The cookie is used to collect information and report website usage statistics. It expires after 2 years. _gid (also known as _rollupGa_gid).
The cookie is used to distinguish users. It expires after 24 hours. _gat.
The cookie is used to throttle request rate. It expires after 1 minute. _gac_.
This cookie contains campaign related information for the user. AdWords website conversion tags will read this cookie in an anonymous form. It expires after 90 days. _dc_gtm_.
This cookie is used to throttle request rate in an anonymous form. It expires after 1 minute.
You can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout
. Further information can be found under http://www.google.com/analytics/terms/gb.html
(Google Analytics Terms of Service & Privacy). Please note that on our Sites, Google Analytics code is supplemented by "gat._anonymizeIp();" to ensure an anonymised collection of IP addresses (so called IP-masking). Also, you can prevent Google Analytics to collect such data on behalf of Melesta by clicking on the following link: https://tools.google.com/dlpage/gaoptout
. d. Functionality cookies
Functionality cookies are used to remember choices you make (such as language preference, country location, or other online settings) and collect anonymous information. f. Third Party cookies
In order to provide you with efficient services, we need to collect, store and use various information about your activity in our Games. "Game-Related Information
" includes your in-game identifier, as well as what is usually referred to as "game statistics". By game statistics we mean information about your Games preferences, progress in the Games, participation in clans, frequency of playing, as well as information about the device you are using the Services on, including what type of device it is, what operating system you are using, device settings, unique device identifiers, and crash data. Whether we collect some or all of this information often depends on what type of device you are using and its settings. Precise GPS location from mobile devices is collected only with your permission. Wi-Fi and IP addresses received from your browser or device may be used to determine approximate location. 5.2.4. Information required for fraud and violations detection
We may also collect certain data (like IP address, username, etc.) that is required for our detection, investigation and prevention of cheating in the Game and EULA violations. This data is used only for the purposes of detection, investigation and prevention of cheating in the Game, and is deleted six months after its collection, unless the data can be used to prove that cheating has occurred. If the data can be used to prove that cheating or another fraud or EULA violation has occurred, we will further store the data for the establishment, exercise or defence of legal claims during the applicable statute of limitations. Please note that the specific data stored for this purpose may not be disclosed to you or any third parties, since the disclosure will compromise the mechanism through which we detect, investigate and prevent cheating in the Game, as well as other EULA violations. 5.2.5. Information from publicly available online resources
We may use the information made publicly available, e.g. through YouTube, vk.com, Facebook, Instagram and Twitter, in order to find out your opinion about Games and Services, so that we could take them into account while improving our Services. 5.2.6. Information from our partners
In order to fulfil our obligation under the EULA and when processing is required in order to comply with a legal obligation to which we are subject, we may also obtain information about you from our partners, e.g. from our payment and advertising partners. We only use the data controlled by our partners in accordance with their instructions and applicable laws. When you purchase virtual items, virtual currency or time-limited premium memberships with your credit card, we may receive from our payment partners and process a part of your credit card number, information about your credit card issuer, as well as your full address for billing purposes. 5.2.7. Third Party SDK
Additionally, we may implement third-party advertising companies' SDKs in our Games, including, but not limited to Facebook, Twitter, Fyber, Pinterest, AdColony, Unity Ads, Vungle services SDK, to serve ads on our behalf in our Games. Third-party targeted advertising SDK collect information about your activity across multiple websites and online services and applications in order to provide you with relevant advertisements in the Game. These companies may use SDK to measure advertising effectiveness and allow more effective targeted advertising. Ad networks may share this information with the advertisers using their network. The information collected using these third-party SDKs does not disclose your identity, but will be used to identify you across multiple web sites and applications.